Which of the Following Is Considered to Be the Last

question 45

Multiple Choice

Which of the following is considered to be the last step in the marketing research process?

• A) presenting findings
• B) analyzing information
• C) controlling the environment
• D) arriving at a decision
• E) drafting the report

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Definitions:

Human Capital

The skills, knowledge, and experiences possessed by an individual or population, viewed in terms of their value or cost to an organization.

Attributes

Characteristics or qualities that are inherent in or ascribed to someone or something.

Knowledge

Information, understanding, or skills acquired through experience or education; the theoretical or practical understanding of a subject.

Resource-Based View

A strategic management perspective that considers a firm's internal capabilities and resources as the primary determinants of its competitive advantage.