Primary Data Can Be Collected in Several Ways

question 47

Multiple Choice

Primary data can be collected in several ways. Installing CCTV cameras in a retail store whereby consumers' actions can be recorded is an example of ________ research.

• A) focus group
• B) survey
• C) observational
• D) behavioral
• E) experimental

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Definitions:

Customer's Complaint

Feedback or grievances expressed by a customer regarding a company's product or service, indicating dissatisfaction that the business may address to improve.

Standard Form Letter

A template letter used for sending the same message to multiple recipients, often customizable for specific details.

Press Release

An official statement issued to the media to announce something of public interest, such as a product launch or corporate event.

News Media

Outlets and platforms that gather, report, and disseminate news to the public, including newspapers, television, radio, and online sources.