Why Must Researchers Avoid Generalizing from Focus Group Participants to the Whole

question 104

Multiple Choice

Why must researchers avoid generalizing from focus group participants to the whole market?

• A) Participants' responses are not reliable.
• B) Most of the participants are likely to be ignorant about the topic of discussion.
• C) The size of the group is too small and the sample is not drawn randomly.
• D) Most of the participants are likely to exhibit similar tastes and preferences.
• E) The participants usually come from diverse backgrounds.

Know the advantages and disadvantages of alternate forms reliability.

Identify issues related to time sampling error.

Understand the sources of measurement error.

Comprehend the methods for improving test reliability and reducing measurement error.

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Definitions:

Mediating Variables

Variables in statistical analysis that explain the relationship between two other variables, clarifying how or why such a relationship exists.

EMDR

Eye Movement Desensitization and Reprocessing, a psychotherapy technique used to help individuals process and recover from traumatic experiences and distressing memories.

Trauma/PTSD

A condition that results from experiencing or witnessing life-threatening events, causing lasting psychological distress.

Anxiety Disorders

A category of mental health disorders characterized by significant and persistent fear, anxiety, or worry, impacting daily living.