With Respect to the Sampling Plan, Three Decisions Must Be

question 150

Multiple Choice

With respect to the sampling plan, three decisions must be made: 1) the sampling unit - who is to be surveyed; 2) sample size - how many people should be surveyed; and 3) ________.

• A) sample cost - how much does sampling cost
• B) surveyor skill - who should conduct the survey
• C) sample security - how should the sample data be protected
• D) sampling procedure - how should respondents be chosen
• E) sample supervisor - who leads the sampling effort

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Definitions:

Depth Cue

A signal in our environment, either binocular or monocular, that provides information about distance or depth.

Apparent Narrowing

The perceived reduction in size or scope of an object or concept, often as a result of specific conditions or perspectives.

Principle Of Closure

A psychological tendency to perceive a complete image even when the sensory information is incomplete, based on our brain's preference for simplicity and continuity.

Neon Sign

A lighting display made of glass tubes that have been filled with a gas and bent into the shape of letters or decorative designs, which emit light when electrified.