Examlex
In ________ interviews, researchers stop people at a shopping mall or busy street corner and request an interview on the spot.
Delighters
Features or elements of a product or service that exceed customer expectations, leading to high satisfaction and loyalty.
Word-of-Mouth
The process by which people share information and opinions about products, services, or experiences, influencing the attitudes and behaviors of others.
Product Life Cycle
The stages that a product goes through from introduction to the market, growth in sales, maturity, and eventual decline.
Marketer
A professional involved in identifying market opportunities, developing strategies, and creating and implementing marketing plans to promote products or services.
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