Which of the Following Is an Internal Marketing Metric That

question 138

Multiple Choice

Which of the following is an internal marketing metric that companies need to monitor?

• A) market share
• B) consumer satisfaction
• C) relative perceived quality
• D) total number of customers
• E) relative employee satisfaction

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Definitions:

Total Assets

Total assets represent the sum of all owned resources with economic value that a company or individual possesses, as recorded on the balance sheet.

Sales

The total revenue a company generates from selling its goods or services.

Debt-to-Equity Ratio

A financial ratio used to measure the relative proportion of shareholders' equity and debt used to finance a company's assets.

Times Interest Earned

A metric indicating a firm's capability to cover its debt payments, by contrasting its earnings before interest and taxes with its interest costs.