As the Manager of an Organization That Is Attempting to Build

question 117

Multiple Choice

As the manager of an organization that is attempting to build a Marketing Information System (MIS) , you have been informed that an MIS is built upon three fundamental information sources. The sources are ________, marketing intelligence activities, and marketing research.

• A) external records and documents
• B) databases found on the Internet
• C) consultant reports
• D) internal company records
• E) secondary data from government sources such as the Better Business Bureau

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Definitions:

Maturation of Personality

The process by which an individual's personality traits become more stable and pronounced over time due to aging and life experience.

Higher Conscientiousness

Exhibiting an increased level of the trait characterized by organization, dependability, and carefulness.

Social Investment Theory

A psychological theory suggesting that as individuals mature, they invest more in their social roles, which leads to an increase in conscientiousness and stability.

Longevity

The duration of an individual's life, often used in discussions about factors that contribute to a long and healthy life.