A Company Can Take Several Steps to Improve the Quality

question 17

Multiple Choice

A company can take several steps to improve the quality of its marketing intelligence. Which of the following best describes the practice used by McDonald's when it sent pseudo customers to assess stores' internal speed standards?

• A) training and motivating the sales force to spot and report new developments
• B) motivating intermediaries to pass along important intelligence
• C) networking externally
• D) purchasing information from outside research firms and vendors
• E) using the sales information system to get accurate sales reports

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Definitions:

Drops Out

Leaving a course of study or institution before completion.

Unemployed Classification

The categorization of individuals who are not currently working but are actively seeking employment and are available to start work.

Utilizes Skills

Refers to the effective use or application of individuals' abilities and competencies in professional or practical tasks.

Fashion Model

An individual employed to display clothing, accessories, or other fashion items by wearing them for the purpose of advertising or showcasing them in various media.