A Company Can Take Several Steps to Improve the Quality

question 7

Multiple Choice

A company can take several steps to improve the quality of its marketing intelligence. If the company purchases competitive products for study, attends open houses and trade shows, and reads competitors' published reports and stockholder information, the company is using ________ to improve the quality of its marketing intelligence.

• A) sales-force surrogates
• B) intermediaries
• C) external networks
• D) advisory panels
• E) customer feedback systems

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Definitions:

Repression

Defense mechanism in which the ego pushes anxiety-provoking material back into the unconscious.

Unconscious

The part of the mind that is inaccessible to the conscious mind but that affects behavior and emotions.

Preconscious

According to Freud, area of the psyche that contains material from the unconscious before it reaches the conscious mind.

Collective Unconscious

According to Carl Jung, the wisdom accumulated by society over hundreds of years of human existence and stored in the memories of individuals.