When Gathering Marketing Intelligence, Companies Often Use the US Census

question 51

Multiple Choice

When gathering marketing intelligence, companies often use the US census, which provides an in-depth look at the population swings, demographic groups, regional migrations, and changing family structure of the more than 281 million people living in the United States. Which of the following steps to improve the quality of a company marketing intelligence system would be most closely associated with this illustration?

• A) A company can purchase information from outside suppliers.
• B) A company can take advantage of government data sources.
• C) A company can use online customer feedback systems to collect data.
• D) A company can network externally.
• E) A company can use its sales force to collect and report data.

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Definitions:

Alzheimer's Disease

A progressive neurological disorder that causes the brain to shrink and brain cells to die, resulting in severe memory loss and cognitive decline.

Creutzfeldt-Jakob Disease

An uncommon, progressive, always lethal brain disease that impacts roughly one out of every million individuals annually.

Alzheimer's Disease

A progressive neurodegenerative disease that causes memory loss and cognitive decline.

Creutzfeldt-Jakob Disease

A rare, degenerative, invariably fatal brain disorder caused by an abnormal form of a protein, leading to rapid cognitive decline and, eventually, death.