When a Company Acquires Consumer-Panel Data from Firms Like A Nielsen

question 88

Multiple Choice

When a company acquires consumer-panel data from firms like A.C. Nielsen Company and Information Resources Inc., which of the following steps to improve the quality of a company marketing intelligence system is the company resorting to?

• A) training and motivating the sales force to spot and report new developments
• B) motivating distributors, retailers, and other intermediaries to pass along important intelligence
• C) hiring external experts to collect intelligence
• D) using external network
• E) purchasing information from outside research firms and vendors

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Definitions:

Cerebrovascular Accident

Also known as a stroke, a medical condition where poor blood flow to the brain results in cell death, leading to possible paralysis or speech and cognitive difficulties.

Expressive Aphasia

A neurological condition characterized by the impairment in the ability to produce spoken or written language, often resulting from brain damage.

Sensory Aphasia

A condition affecting the ability to understand language and communicate due to damage in the brain's areas responsible for processing sensory input.

Glasgow Coma Scale

A clinical scale used to assess the consciousness level of a person following a traumatic brain injury, measuring motor response, verbal response, and eye opening.