An Efficient Method of Estimating Area Market Potentials Makes Use

question 99

Multiple Choice

An efficient method of estimating area market potentials makes use of the ________, developed by the US Bureau of the Census in conjunction with the Canadian and Mexican governments. It classifies all manufacturing into 20 major industry sectors and further breaks each sector into a six-digit, hierarchical structure.

• A) Nielsen Media Research
• B) Multiple-Factor Index Method
• C) Brand Development Index
• D) Market Buildup Method
• E) North American Industry Classification System