Suppose Redbus, a Player in the Small Car Market, Is

question 63

Essay

Suppose Redbus, a player in the small car market, is planning to launch its new range of hybrid cars. It decides to estimate the future demand for its new car before launching it in the market. If interviewing consumers is not practical, what alternative technique might it resort to?

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Definitions:

Karl Marx

A 19th-century philosopher, economist, and political theorist known for his critical analysis of capitalism and his influential role in the development of socialist and communist theories.

Robert Merton

An influential American sociologist known for his theories on social structure, social norms, and the sociology of science, including the concept of self-fulfilling prophecy.

Rational Suicide

The act of intentionally ending one's own life for reasons considered to be rational or justifiable, often involving a context of suffering from incurable or unbearable conditions.

Anomic

A state of normlessness or societal instability resulting from a breakdown in standards and values, often associated with rapid change.