Which of the Following Is NOT One of the Advantages

question 66

Multiple Choice

Which of the following is NOT one of the advantages of direct mail?

• A) The cost per thousand is lower than for mass media.
• B) It permits target market selectivity.
• C) It can be personalized.
• D) It allows early testing and response measurement.
• E) It is flexible.

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Definitions:

Communication Process Model

A theoretical framework describing how information is transmitted and received between communicators, encompassing elements such as sender, message, medium, receiver, and feedback.

Information

refers to data that is organized, structured, and given context in a way that makes it useful and meaningful.

Encoding-Decoding Process

The process in communication where the sender encodes a message into language and the receiver decodes it to understand its meaning.

Communication Channel

The medium through which a message is transmitted from sender to receiver, which can range from verbal and written to electronic methods.