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DB Bank is launching a new investment product targeting senior citizens in the United States. The company decides to use direct marketing for selling the product. What direct marketing strategy would allow the company early testing and response measurement of the product?
Handheld Calculator
A small, portable electronic device used for performing mathematical calculations, ranging from basic arithmetic to complex computations.
Made a Mistake
An action or judgment that is misguided or wrong, often leading to undesirable outcomes.
Binomial Effect Size Display
A statistical method used to demonstrate the effect size of a binary outcome in a more understandable way for practical significance.
Correlation
describes a statistical measure that expresses the extent to which two variables change together, indicating a possible relationship between them, but not causation.
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