Which of the Following Statements Demonstrates Behavioral Loyalty Toward a Brand

question 38

Multiple Choice

Which of the following statements demonstrates behavioral loyalty toward a brand?

• A) 2Wheels has very customer-friendly return policies for its products.
• B) I always buy 2Wheels products when I'm looking for bike accessories.
• C) Most of my friends agree that 2Wheels is the best place for durable biking gear.
• D) 2Wheels has the friendliest customer service people I've ever met.
• E) I think that 2Wheels products are the highest-quality products in their price range.

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Definitions:

Gratuitous Promise

A voluntary promise or agreement without consideration, where the promisor is not legally bound to fulfill the promise.

Common Law

A legal system based on judicial decisions and precedents rather than statutory laws, common in many English-speaking countries.

Consideration

Something of value given by both parties to a contract that induces them to enter into the agreement to exchange mutual performances.

Quantum Meruit

A legal principle meaning "as much as he has deserved," allowing a person to recover reasonable compensation for services or goods provided when no contract exists, or where a contract exists but precise amounts are not specified.