The Average Click-Through in Terms of the Percentage of Consumers

question 13

Multiple Choice

The average click-through in terms of the percentage of consumers who click on a link for ________ is about 0.8 percent.

• A) search engine optimization
• B) pay-per-click ads
• C) standard banner ads
• D) microsites
• E) rich media banner ads

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Definitions:

Sample Statistics

Numerical data that describe characteristics of a sample, a subset of the population being studied.

Population Parameters

Statistical measures that describe characteristics of a population, such as the mean (average), median, mode, and standard deviation.

Precision

The consistency and repeatability of a measurement, or how close multiple measurements are to each other.

Correlation Coefficient

A statistical measure that indicates the extent to which two variables change together, ranging from -1.0 to +1.0.