Examlex
It is difficult for marketers to trace the effects of online marketing communications.
Goodwill Impairment
The decrease in the value of goodwill on a company's balance sheet when the carrying amount exceeds the fair value.
Private Companies
Businesses whose ownership is private, meaning their shares are not traded on public stock exchanges, and often their financial information is not disclosed to the public.
Amortization Expense
The gradual reduction of a debt over time or the allocation of the cost of an intangible asset over its useful life.
Fair Value
The revenue generated from liquidating an asset or cost of moving a liability in a coordinated market operation on the day of measurement.
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