To Increase the Effectiveness of E-Mails, Some Researchers Are Employing

question 123

True/False

To increase the effectiveness of e-mails, some researchers are employing "heat mapping," which tracks eye movements with cameras to measure what people read on the computer screen.

---

Definitions:

Conditioned Stimulus

A formerly neutral stimulus that, after association with an unconditioned stimulus, comes to produce a conditioned response.

Conditioning Procedure

A process in behavioral psychology used to establish a new response to a stimulus by association with a secondary stimulus.

Reinforce

To strengthen or support, often with additional material or information, making something more effective or durable.

Basketball

A team sport in which two teams, most commonly of five players each, opposing one another on a rectangular court, compete with the primary objective of shooting a basketball through the defender's hoop.