Clickable Graphic Icons and Buttons That Link to More Details

question 8

True/False

Clickable graphic icons and buttons that link to more details of a marketing offer have lower click-through rates than links that simply utilize an Internet address.

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Definitions:

Pessimistic Explanatory

A cognitive style where individuals tend to attribute negative events to stable, internal, and global factors in their explanations.

Learned Helplessness

A circumstance in which an individual is afflicted by a profound sense of impotence, often triggered by a traumatic incident or continual lack of achievement.

Break-Up

The termination of a romantic relationship, often involving emotional distress for one or both parties involved.

Dissociative Identity

A psychological condition previously known as multiple personality disorder, characterized by the presence of two or more distinct identities or personality states.