Mobile Ad Copy Should Occupy Only 50 Percent of the Screen

question 14

True/False

Mobile ad copy should occupy only 50 percent of the screen, avoiding complex viewing experiences that may take a toll on consumers' battery and data availability as well as their time.

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Definitions:

Instant Messaging (IM)

A form of real-time text communication between two or more individuals over the internet.

Real-Time Communication

The immediate exchange of information and communication that happens without significant delay, allowing for synchronous interactions.

Wi-Fi

A wireless networking technology that allows devices to communicate over the internet without direct cable connections.

Digital Media Device

A device such as a smartphone, tablet, or computer that can store, create, or share digital content.