Which of the Following Statements Correctly Reflects a Characteristic of Public

question 89

Multiple Choice

Which of the following statements correctly reflects a characteristic of public relations as a marketing communications tool?

• A) Public relations can reach prospects who prefer to avoid mass media and targeted promotions.
• B) They incorporate some concession, inducement, or contribution that gives value to the consumer.
• C) Given their live, real-time quality, public relations tools are more actively engaging for consumers.
• D) Public relations communications can be prepared to appeal to the addressed individual.
• E) Public relations tools create an immediate and interactive episode between two or more persons.

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Definitions:

Contract Law

The legal framework that oversees the creation, execution, and understanding of contracts between individuals or entities.

Business Person

An individual who operates a business or enterprise, taking on greater than normal financial risks in order to do so.

Internet Transactions

The buying and selling of goods and services or the transmitting of funds or data, over an electronic network, primarily the internet.

Offer

An offer from one entity to another aimed at establishing a legal contract if accepted.