Luke Is Considering the Various Options Available to Him to Promote

question 31

Multiple Choice

Luke is considering the various options available to him to promote an energy drink, Turbozade, that has decreasing sales volumes after having peaked some time back. Which of the following marketing communications tools should Luke focus marketing efforts on to keep the sales volume up?

• A) advertising
• B) direct marketing
• C) events and experiences
• D) sales promotions
• E) publicity

---

Definitions:

Macula Densa

Cells of the distal convoluted tubule located at the renal corpuscle and forming part of the juxtaglomerular apparatus.

Collecting Duct

A network of tubules and ducts that function in the kidney to transport urine from the nephrons to the renal pelvis for excretion.

Distal Convoluted Tubule

Convoluted tubule of the nephron that extends from the ascending limb of the loop of Henle and ends in a collecting duct.

Dual Approach

In economics, a methodology or analysis technique that involves examining problems from both sides or using two complementary perspectives or sets of tools.