________ Is a Measure of Communications Effectiveness That Describes the Percentage

question 90

Multiple Choice

________ is a measure of communications effectiveness that describes the percentage of target market exposed to a communication.

• A) Frequency
• B) Reach
• C) Width
• D) Depth
• E) Range

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Definitions:

Reaction

A chemical change that occurs when substances combine or decompose forming new compounds.

Boiling Point

The temperature at which a liquid’s vapor pressure equals the external pressure surrounding the liquid, causing it to turn into vapor.

Molecules

The smallest unit of a chemical compound that can exist, composed of two or more atoms bonded together chemically.

Compound Name

The designation of a chemical substance based on its composition and structure.