Which of the Following Sequences Accurately Represents the Hierarchy-Of-Effects Model

question 15

Multiple Choice

Which of the following sequences accurately represents the hierarchy-of-effects model of marketing communications?

• A) attention-interest-desire-action
• B) awareness-interest-evaluation-trial-adoption
• C) awareness-knowledge-liking-preference-conviction-purchase
• D) exposure-reception-cognitive response-attitude-intention-behavior
• E) knowledge-persuasion-decision-implementation-confirmation

---

Definitions:

Services

Economic activities that provide intangible products, such as healthcare, entertainment, and financial services, to consumers.

Cottage Industry

A small-scale industry where products are handcrafted in a home-setting, often involving traditional methods.

Division Of Labor

The allocation of different parts of a manufacturing process or task to different individuals or groups to improve efficiency and productivity.

Production

The process of combining various inputs like labor, capital, and raw materials to make goods or provide services.