Which of the Following Is the Marketing Communications Objective for a New-To-The-World

question 147

Multiple Choice

Which of the following is the marketing communications objective for a new-to-the-world product, such as electric cars?

• A) enhancing brand awareness
• B) developing brand attitude
• C) increasing brand purchase intention
• D) encouraging repeat purchases
• E) establishing category need

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Definitions:

Composition

The process of combining two functions by applying one function to the result of another, typically notated as (f◦g)(x).

Function

A scheme relating a bundle of inputs with a spectrum of viable outputs, under the condition that each input is matched with one output exclusively.

Composition

In mathematics, composition refers to the application of one function to the results of another, denoted as \(f(g(x))\), where \(g\) is applied first and then \(f\).

Function

A connection framework between a pack of inputs and a slew of endorsed outputs, ensuring each input leads to a distinct output.