Which of the Following Ads Depict a Transformational Appeal

question 17

Multiple Choice

Which of the following ads depict a transformational appeal?

• A) Thompson Water Seal can withstand intense rain, snow, and heat.
• B) DIRECTV offers better HD options than cable or other satellite operators.
• C) NBA phenomenon LeBron James pitching Nike, Sprite, and McDonald's.
• D) Pringles advertised "Once You Pop, the Fun Don't Stop" for years.
• E) Excedrin stops the toughest headache pain.

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Definitions:

Money Supply

The collective value of all cash, bank deposits, and liquid financial resources existing in an economy at a particular time.

Secondary Reserves

Assets that are highly liquid but not as liquid as primary reserves; they can quickly be converted into cash or other assets to meet financial obligations.

Treasury Bills

Short-term government securities issued at a discount from the face value and mature in a year or less, used to raise funds and manage the national debt.

Corporate Stock

Share in a corporation. The stockholders own the corporation.