Which of the Following Marketing Communications Principles Implies That Communicators

question 135

Multiple Choice

Which of the following marketing communications principles implies that communicators can use their good image to reduce some negative feelings toward a brand but in the process might lose some esteem with the audience?

• A) principle of closure
• B) principle of duality
• C) principle of delegation
• D) principle of congruity
• E) principle of neutrality

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Definitions:

List Price

The advertised or published price of a product or service before any discounts, rebates, or special offers are applied.

Quoted Price

The current price at which an asset or service can be bought or sold.

Special Adjustments

Modifications or changes made to products, policies, or systems to accommodate specific needs, circumstances, or unusual situations.

Sexually Explicit Films

Movies that depict sexual activity with the intention of arousing the viewer, often focusing on sexual acts rather than narrative content.