Which of the Following Is a Form of Mass Communications

question 61

Multiple Choice

Which of the following is a form of mass communications channel?

• A) interactive marketing
• B) personal selling
• C) public relations
• D) word-of-mouth marketing
• E) sales presentations

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Definitions:

Fixed-interval

A fixed-interval schedule in operant conditioning refers to reinforcing a response at fixed time intervals, regardless of the number of responses made.

Variable-interval

A schedule of reinforcement where rewards are given after variable intervals of time, making the timing of the reward unpredictable.

Fixed Interval

A schedule of reinforcement where a response is only rewarded after a specific amount of time has passed.

Variable Ratio

A reinforcement schedule used in operant conditioning that rewards a response after an unpredictable number of responses, leading to a high and steady rate of response.