Which of the Following Is a Characteristic of the Affordable

question 8

Multiple Choice

Which of the following is a characteristic of the affordable method of establishing a marketing communications budget?

• A) fixed annual budget
• B) suitable for long-range planning
• C) priority given to role of promotion as an investment
• D) calculated to reflect what the company can spare for marketing communications
• E) based on the immediate impact of promotion on sales volume

---

Definitions:

Fossil Index

A reference or guide based on fossil specimens used to identify geological periods or compare relative ages of rock layers.

Energy Consumption

The total amount of energy used by an individual, organization, or system within a specific period.

GDP

Gross Domestic Product, a measure of the economic performance of a country, calculated by summing the value of all goods and services produced within its borders.

Ecologically Sustainable

Practices and processes designed in a manner that they keep the environment's health and resources unharmed for future generations.