Which of the Following Is a Disadvantage of Using a Percentage-Of-Sales

question 28

Multiple Choice

Which of the following is a disadvantage of using a percentage-of-sales method to determine the marketing communications budget?

• A) It discourages stability when competing firms spend approximately the same percentage of their sales on communications.
• B) By using a percentage-of-sales method, communication expenditures tend to be extremely high irrespective of what a company can afford.
• C) It discourages management from thinking of the relationship among communication cost, selling price, and profit per unit.
• D) Dependence of the percentage-of-sales method on year-to-year sales fluctuations interferes with long-range planning.
• E) The percentage-of-sales method views sales as the result in itself rather than the determiner of communications.

Interpret contractual obligations and the impact of failure to perform as agreed.

Evaluate the importance of timely and proper notification of contractual changes to all parties involved.

Critique legal arguments and outcomes in hypothetical contract law scenarios.

Understand the importance of managing time effectively for personal, academic, and professional success.

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Definitions:

Volcanic Eruptions

Natural geological phenomena involving the release of gases, ash, and molten rock from beneath the Earth's surface.

Oil Spill

The release of liquid petroleum hydrocarbons into the environment, especially marine areas, leading to pollution.

Geologic Resources

Naturally occurring materials of economic value extracted from the Earth, including minerals, fossil fuels, and groundwater.

Floodplains

Flat or nearly flat land adjacent to a stream or river that experiences occasional or periodic flooding.