In ________, a Salesperson Goes to the Home of a Host

question 156

Multiple Choice

In ________, a salesperson goes to the home of a host who has invited friends, demonstrates the products, and takes orders.

• A) catalog marketing
• B) franchising
• C) direct-response selling
• D) network marketing
• E) direct marketing

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Definitions:

Conformity Compliance

The act of matching attitudes, beliefs, and behaviors to what is perceived as normal within a society or group.

Obedience Factors

Variables or aspects that influence the degree to which individuals comply with orders or directives from authorities.

Cultural Influences

Factors derived from societal norms, values, practices, and beliefs that shape individual behaviors, perceptions, and attitudes.

Cultural Truisms

Beliefs or notions that are widely held in a culture and are so evident to its members that they are seldom questioned.