Using the Push Strategy Is Most Appropriate When ________

question 125

Multiple Choice

Using the push strategy is most appropriate when ________.

• A) consumers are able to perceive differences between brands
• B) the product being sold is an impulse item
• C) there is high brand loyalty for the product
• D) the product is a high involvement purchase
• E) consumers choose the brand before they go to the store

---

Definitions:

Raw Materials Acquisition

The process of obtaining raw materials for production, including the negotiation of price, delivery, and payment terms.

Accounts Payable

Short-term liabilities representing money owed by a company to its creditors for goods and services purchased on credit.

Factory Labor Costs

The expenses directly associated with the labor involved in the production process of a factory.

Employer Payroll Taxes

Taxes that employers are required to pay on behalf of their employees, including social security, Medicare, and federal and state unemployment taxes.