A Marketing Channel Overcomes the Time, Place, and Possession Gaps

question 131

True/False

A marketing channel overcomes the time, place, and possession gaps that separate goods and services from those who need or want them.

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Definitions:

Wide Range

A broad variety of options or products available in a specific category, offering extensive selection to consumers.

Scrambled Merchandising

A retailing practice where stores carry a wide variety of product lines, often unrelated, to attract a broader customer base.

Hypermarkets

Large retail stores that combine a supermarket and a department store, offering a wide range of food and non-food items under one roof.

Evolutionary Psychology

A theoretical approach in psychology that examines the ways in which human psychological traits and behaviors are shaped by evolutionary forces.