A New Firm Typically Starts as a Local Operation Selling

question 156

Multiple Choice

A new firm typically starts as a local operation selling in a fairly circumscribed market by ________.

• A) finding and developing new intermediaries
• B) using a few existing intermediaries
• C) forming partnerships with the market leader
• D) creating a special channel
• E) forming partnerships with other firms

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Definitions:

External

refers to something situated on the outside, or beyond the internal or personal; in psychology, it often pertains to factors or influences that originate outside the individual.

Attitudes

A psychological tendency expressed by evaluating a particular entity with some degree of favor or disfavor.

Intention

A mental state involving commitment to carrying out an action or actions in the future.

Social Loafing

The occurrence in which people put in less effort towards reaching a goal when part of a group than they do when working individually.