In a ________ Marketing System, Two or More Unrelated Companies

question 11

Multiple Choice

In a ________ marketing system, two or more unrelated companies put together resources or programs to exploit an emerging marketing opportunity.

• A) reverse flow
• B) vertical
• C) horizontal
• D) lateral
• E) forward flow

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Definitions:

Apprenticeship

A system of training a new generation of practitioners of a trade or profession with on-the-job training and often some accompanying study.

External Recruiting

The process of seeking new employees from outside the organization through advertisements, job fairs, or other public postings.

Ripple Effect

The continuing and spreading results of an event or action, affecting areas or people not directly involved in the initial event.

Stagnation

A period or state of inactivity or lack of growth and development.