Pricing Cues Such as Sale Signs and Prices That End

question 5

True/False

Pricing cues such as sale signs and prices that end in 9 are more influential when consumers are experienced in the category.

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Definitions:

Primacy Effect

The tendency to remember information that is presented first better than information that is presented later.

Schema

A cognitive framework or concept that helps organize and interpret information, allowing individuals to categorize and understand new information based on existing knowledge.

Concept

An abstract idea or general notion that represents something in the mind, forming the basis of thoughts or theories.

Distinctiveness

The quality or condition of being unique and different from other entities in identifiable ways.