After Estimating the Demand and Costs Associated with Alternative Prices

question 144

Multiple Choice

After estimating the demand and costs associated with alternative prices, a company has chosen to price its product in such a way that it gains the highest rate of return on its investment. The company is looking to ________.

• A) maximize market share
• B) skim the market
• C) become a product-quality leader
• D) survive in the market
• E) maximize current profit

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Definitions:

Unfreezing

The initial phase in the change process where existing patterns or behaviors are challenged to facilitate transition.

Organizational Politics

Activities within an organization aimed at improving individual or group positions and interests, often at the expense of others.

Parallel Learning Structures

Are systems set up within organizations that run alongside formal operational processes to facilitate innovation and learning.

On the Job

Refers to being present and engaged in work activities at the workplace or during work hours.