When Apple Introduced Its IPhone, It Was Priced at $599

question 101

Multiple Choice

When Apple introduced its iPhone, it was priced at $599. This allowed Apple to earn the maximum amount of revenue from the various segments of the market. Two months after the introduction, the price had come down to $399. What kind of a pricing did Apple adopt?

• A) loss-leader pricing
• B) market-penetration pricing
• C) market-skimming pricing
• D) target-return pricing
• E) value pricing

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Definitions:

Perceived Similarity

The extent to which individuals believe they share common attributes or experiences with others.

Negotiating Tactic

Specific methods or techniques used during negotiations to persuade the opposing party or achieve strategic advantages.

Persuasive Style

The approach or method adopted to convincingly present arguments or ideas to influence others.

Metaphors

Figurative language used to represent objects, actions, or ideas in such a way that it implies a resemblance, conveying a meaning not explicitly stated.