When Coca-Cola Carries a Different Price Depending on Whether the Consumer

question 87

Multiple Choice

When Coca-Cola carries a different price depending on whether the consumer purchases it in a fine restaurant, a fast-food restaurant, or a vending machine, then this form of price discrimination is known as ________ pricing.

• A) product-form
• B) loss-leader
• C) special event
• D) channel
• E) location

---

Definitions:

Novelty

The quality of being new, original, or unusual.

Uncertainty

The state of being unsure or having doubts about a situation or outcome, often leading to anxiety or indecision.

Hedonic Theory

A psychological theory suggesting that individuals are motivated by the pursuit of pleasure and the avoidance of pain.

Preference Test

A preference test is a method used to assess individuals' choices or affinities among different options, typically to understand their likes, dislikes, or behavioral tendencies.