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Adopters of New Products Move Through Five Stages

question 10

Multiple Choice

Adopters of new products move through five stages. These stages begin with ________ and follow with interest, evaluation, trial, and adoption.

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Definitions:

Personal Friendship

A relationship between individuals based on mutual affection, trust, and support, not determined by professional or business interactions.

Own Needs

The personal requirements or desires that drive an individual's purchasing decisions or actions.

Sales Success

The achievement of selling goals or objectives set by an individual or organization, often measured in terms of revenue or units sold.

Professional Sales Call

A structured and purposeful communication initiated by a salesperson to a potential customer or client with the aim of making a sale.

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