The Step in the Consumer-Adoption Process Where a Consumer Considers

question 142

True/False

The step in the consumer-adoption process where a consumer considers whether to try the innovation is interest.

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Definitions:

Organisation Members

Individuals who are officially part of an organization and contribute to its goals and objectives.

Knowledge Management

The systematic process of creating, sharing, using, and managing the knowledge and information of an organization to achieve its objectives.

Competitive Advantage

The unique attributes or capabilities that enable an organization to outperform its competitors, generating greater value for its stakeholders.

Organising Knowledge

The process of categorizing and structuring information to make it easily accessible and useful.