When a Theater Sells Matinee Movie Tickets at Low Prices

question 24

Multiple Choice

When a theater sells matinee movie tickets at low prices, it aims to shift some demand from the peak to the off-peak period. What is the strategy that the theater is said to be adopting?

• A) It is providing complementary services.
• B) It is increasing peak-time efficiency.
• C) It is using linear pricing.
• D) It is using differential pricing.
• E) It is sharing services.

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