Retail Chain REB Wants to Find Out How Its Customers

question 30

Essay

Retail chain REB wants to find out how its customers perceive its services and what it can do to improve these. What methods can the company use to discover this?

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Definitions:

Measurement Alternative

A choice given to companies under accounting principles to measure certain assets or liabilities at cost or at fair value, depending on which reflects the substance of the transaction better.

FASB

The Financial Accounting Standards Board (FASB) is an independent organization that establishes accounting and financial reporting standards for companies and non-profit organizations in the United States.

Balance Sheet Element

Components of a balance sheet which typically include assets, liabilities, and shareholders' equity.

GAAP

Generally Accepted Accounting Principles, which are a common set of accounting rules and standards used in the United States.