When Customers Calculate the Perceived Economic Benefits of a Continuously

question 111

Multiple Choice

When customers calculate the perceived economic benefits of a continuously provided service in relationship to the economic costs, they are gauging the ________ equity.

• A) private
• B) brand
• C) payment
• D) customer-service
• E) product-service

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Definitions:

Behavior Potential

The likelihood that a particular behavior will occur in a specific situation, influenced by the individual's skills, motivations, and environmental factors.

Self-concept

An individual's understanding and evaluation of their own behaviors, traits, and values, forming the basis of their identity.

Radical Behaviorism

A philosophical doctrine and approach in psychology that emphasizes the study of observable behaviors and their modification without attributing importance to thoughts or feelings.

Reciprocal Determinism

A concept of Albert Bandura's social cognitive theory that suggests individual behavior, environmental factors, and personal cognitive factors, including beliefs, all interact to shape behavior.