When the Physical Product Cannot Be Easily Differentiated, the Key

question 59

Multiple Choice

When the physical product cannot be easily differentiated, the key to competitive success may lie in adding valued services and improving their quality. The main service differentiators are ordering ease, delivery, installation, ________, customer consulting, maintenance, and repair.

• A) technology intensity
• B) responsiveness
• C) ease of use
• D) customer training
• E) adaptability

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Definitions:

Buildings

Structures constructed for residential, commercial, or industrial purposes.

Money

A medium of exchange, a unit of account, and a store of value, used to facilitate the sale, purchase, or trade of goods and services.

Zero-Sum Game

A situation in economic theory where one participant's gains result entirely from another participant's equivalent losses.

Exploitation

The act of using someone or something unfairly for one's own advantage, often without proper compensation.