Which of the Following Is True About Proactive Marketing

question 18

Multiple Choice

Which of the following is true about proactive marketing?

• A) A company needs creative anticipation to see the writing on the wall.
• B) Proactive companies create new offers to serve unmet and unknown consumer needs.
• C) Proactive companies refrain from practicing uncertainty management.
• D) A company needs responsive anticipation to devise innovative solutions.
• E) Companies are winners when they are extremely risk-averse.

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Definitions:

Urban Residents

Individuals who live within the confines of a city or densely populated area.

Urban Areas

Areas known for their significant concentration of people and extensive anthropogenic characteristics relative to nearby regions.

Urban Sprawl

The unchecked spread of city regions into adjacent rural lands, frequently identified by sparse residential growth.

Tax Base

The aggregated economic value that is subject to taxation by a governing authority, which helps fund public expenditures.