If Microsoft Announces Plans for a New-Product Development, Smaller Firms

question 38

Multiple Choice

If Microsoft announces plans for a new-product development, smaller firms may choose to concentrate their development efforts in other directions to avoid head-to-head competition. In this example, Microsoft is employing a ________ defense strategy.

• A) preemptive
• B) counteroffensive
• C) mobile
• D) flank
• E) contraction

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Definitions:

Respondent Conditioning

Another term for classical conditioning, emphasizing the response aspect of the conditioning process.

Inefficient Way

A method or process that does not achieve desired outcomes with minimal waste of time, resources, or effort.

Observational Learning Approach

A theory suggesting that people can learn new behaviors by watching others without direct experience.

Behaviorism

A branch of psychology that studies observable behaviors rather than internal subjective experiences, emphasizing the effects of external stimuli on responses.