As a Market Follower Strategy, the ________ Duplicates the Leader's

question 74

Multiple Choice

As a market follower strategy, the ________ duplicates the leader's product and packages and sells it on the black market or through disreputable dealers.

• A) innovator
• B) cloner
• C) imitator
• D) adapter
• E) counterfeiter

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Definitions:

Branding

A company’s efforts to help existing and prospective workers understand why it is a desirable place to work.

Skill Inventories

Files of personnel education, experience, interests, and skills that allow managers to quickly match job openings with employee backgrounds.

Succession Planning

The process of identifying, developing, and tracking key individuals for executive positions.

Realistic Job Previews

A technique used in recruitment that provides potential employees with a clear and accurate understanding of what a particular job entails before they decide to apply or accept a position.