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Firms with low shares of the total market can become highly profitable through smart niching.
Peking-Duck Sauce
A traditional Chinese sauce used primarily with Peking duck, made from fermented soy beans, spices, and sometimes sweetened with sugar.
Product Integration
Embedding a branded product into media content, such as a film or television show, often as a form of advertising.
Consumer Target Market
A specific group of consumers at which a company aims its products and services, characterized by similar needs or preferences.
Product Invention
The process of creating new products or significantly improving existing ones to meet consumer needs or market niches.
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